A Campaign to Kick off 2024 Programs

Winfield, KS – For Immediate Release: The Winfield Public Library, located at 605 College Street has recently announced the launch of a new logo and branding campaign called “Branch Out”, along with the unveiling of their strategic plan which outlines their goals and objectives.

The library’s mission is to support everyone in their enjoyment of reading and the pursuit of lifelong learning, to connect and enrich their community with welcoming spaces, relevant programs, and friendly, knowledgeable staff, and to provide equitable access to information through books, programs, and resources is the cornerstone of an intensive effort of the Library Board of Directors and staff.

Winfield Library Director, Tabitha Hogan, expressed her excitement about the new branding campaign and how it ties in with the goals of the strategic plan. “We are thrilled to unveil our new logo and branding campaign and love what “Branch Out” thematic programming will mean to our community. The bolder color scheme and modern concepts reflect who we are and how we plan to grow going forward. The new logo reflects the library’s commitment to innovation, creativity, and dedication to providing the best possible resources and services to the community. The design is sleek, modern, and easily recognizable, making it a perfect fit for the library’s mission.

The tagline, “Branch Out”, focuses on thematically on growing programming and services to encourage the community to explore new ideas, topics, and perspectives available at library. The library’s staff has been working hard to develop new programming that aligns with the “Branch Out” campaign and the new strategic plan. The first program of the year is the 2024 Reading Challenge announced in January. Interested readers can visit the wpl.org website to learn how to get involved. In March, a new teen and adult literacy program will launch providing support for those who want to improve their reading and spelling skills.

“We believe that the Winfield Library Strategic Plan represents our growth goals for the future and reflects our programming and community outreach that are an integral part of our efforts to serve Winfield and surrounding areas. We look forward to the rollout of targeted services and programs including a new Literacy program and updated accessibility tools.” Hogan continued.

In addition to the new branding campaign, future plans include a new user-friendly website layout that will feature sections for adult and children’s services, a community calendar and other library resources like notary services, and public meeting room access with the goal of making sure the entire community knows what the library offers.

The community is invited to “Branch Out” and visit the library, which is open seven days a week, to learn more about the new branding, strategic plan, and current programs for adults and children.

Located at 605 College in Winfield, KS on the historic Baden Square, the Winfield Public Library has served the local community since January 1913. Dedicated to supporting life-long learning for over 111 years, the library offers a wide range of programs and community resources to everyone. Learn more at www.wpl.org.

Media Contacts
Library: Tabitha Hogan, thogan@wpl.org 620 221 4470
Branding: Andrea Ball, andrea@plantiworld.com 301 335 2715

Attachments:
Strategic Plan Summary
Logo Artwork